Active Discussion Breaks Out at Lunch and Learn

Jeff Smith presents “Who’s Your Product? Putting the Right Name on What You Sell”

Wednesday, February 2 saw business owners, marketing professionals, and product design peers engage in an energized breakout session at the second Montie Design/RTP Product Development Guild Lunch and Learn of 2011.

Following on the heels of a successful kickoff Lunch and Learn on military contracting featuring Barry Cox of Wyle Labs (see below), this week’s event turned toward branding with Jeff Smith of Montie Design and Trajectory Business Services. Jeff put forth a step-by-step guide through the product naming process during his presentation, “Who’s Your Product? Putting the Right Name on What You Sell.”

Wednesday's crowd was engaged

Jeff’s presentation actively involved attendees, leading to an energetic post-event discussion focused on utilizing product naming elements to help one of their own who was having a problem settling on a name for a product to reflect its benefits to the end user.

The Lunch and Learn series was developed to connect professionals involved in the technical or business side of designing and producing innovative products and technologies with one another as well as with speakers, who have agreed to share their knowledge, professionalism, and willingness to support entrepreneurial growth. Lunch is provided at each event in addition to plenty of time for networking and discussion before and after each presentation. Proceeds of each Lunch and Learn are donated to Post 7383 of the Veterans of Foreign Wars.

An audio clip of Jeff Smith sharing insight on product naming can be found here:


Upcoming Lunch and Learns include:

Wed, Feb 16
Raising Capital and Cash Flow Enhancement in the New Economy
Featuring Susan Hasty, BCF, and Phil Apostolico, Guardian Ins.

Wed, Mar 2
Protecting Your Company’s Intellectual Property: Non-disclosure Agreements
Featuring John Slaughter, Moore & Van Allen

Wed, Mar 16
Steps to Increased Sales: Creating a Dependable Sales Funnel
Featuring Pam Cardozo, The Ultimate Sales Connection

Wed, Apr 6
Advantages of Manufacturing with Waterjet
Featuring Al Ely, ADR Hydro-Cut

For information on attending any of these events, email Jeff Smith at