Podcast: The Corona Effect


The way customers find out about your product has changed.  Customer reviews no play a huge role in the success of your products.  Join me for a short discussion about this.

This podcast was recorded on a rainy evening while I was camping at a place called Troublesome Gap (elevation 3700 feet) in Western North Carolina.  You can even hear the rain during portions of the podcast.

Thanks for listening.



The Corona Effect

Podcast: Referrals & Reviews Part 1

Today’s customer, or client, if very well informed.  Much of this information comes from reviews on the internet.  The effect of internet referrals and reviews on the internet is so important that if you ignore it, your business will quickly suffer.  Lets spend a few minutes talking about how this process works and the Montie Design process for generating great reviews on the internet.  Click on the play button below to listen.

Please don’t hesitate to email me at montie@montie.com with any comments or if we can help design and roll out your next successful product!



Referrals & Reviews Part 1

Getting Feedback from Customers

The landscape of the average person is a very connected one.  As consumers, we are constantly bombarded with requests for our time and attention.  Surveys and focus groups only capture a sliver of the wealth of ideas and opinion that your customers already have.  Customers have amazingly valuable opinions and ideas for improving your product and customer service.  Maybe customer A has an idea for your next ground breaking, earth shattering product.  The dilemma is how do you engage your customers in a cost-effective manner.

Napkin Labs has risen to the challenge.  They are offering a service that provides a collaborative framework for customer engagement.  It even rewards participants using a point system.  Why not give your customers the opportunity to become super customers in the eyes of their fellow customers.  I like the idea.  Here are a couple of videos that describe the Napkin Labs approach.

Introduction to the Napkin Labs Way


Tour of the Napkin Labs User Interface and Overview of the Workflow