PDMA Carolinas Event on Thursday, Oct 25th in RTP

How to Price your New Product – Understanding Customer Value

Do you deeply understand the value that your products & services bring to your customers? Do they?

Two simple questions, and key input to your pricing strategy. Yet, most firms cannot answer them with confidence and support their answers with data. It gets even harder to answer this question early in new product development when all that is available is a product or service concept. Yet, this question is answerable in many markets in the concept stage of new product and service development.

The Carolinas Chapter of the Product Development and Management Association invites you to join an evening of networking and learning with Jeff Dupuie, Managing Director of Oakstone Partners:

? Keys to understanding the value your products bring to your customers.
? How to quantify the information.
? How to use customer value model approach to price new products.

Jeff will cover these issues using a case study in how a customer value model (CVM) was used to evaluate a series of new product /service offering concepts that offered the potential of breakthrough performance to customers. The CVM proved to be a useful tool, and in this case, the right tool, to provide insight into which concept offered the most value to customers. The goal of this case study is to provide an overview of the CVM tool and approach, and to demonstrate its use to pricing.

Please join us to exchange points of view, build relationships with your peers and as gain insights from our speaker:

Jeff Dupuie is a Managing Director of OakStone Partners, a local management consulting firm. He has over 15 years experience in management, consulting, and engineering roles. Prior to OakStone, Jeff served as a key member with BearingPoints turn-around consulting unit. Prior to that, he served as a Principal with PRTMs product commercialization unit, leading their Portfolio and Resource Management practices. In industry, he has held commercialization and operations roles with The Ford Motor Company and with Motorolas Semiconductor Products Sector. Jeff earned the Henry Ford Technology Award for outstanding technical achievement while at Ford. Jeff has a Ph.D. in Chemical Engineering and an MBA, both from the University of Michigan.

Who Should Attend

Entrepreneurs, professionals, and decision-makers at all levels who have interest in new product development, including product managers, marketing managers, brand managers, engineers, and business development managers. This event qualifies as two (2) Professional Development Hours toward PDMAs NPDP recertification.
Date: Thursday, October 25th, 2007
Time: Networking & Registration 6-6:45 pm; Presentation and Q&A 6:45 8:00 pm; Pizza and drinks.
Location: MCNC Auditorium, 3021 Cornwallis Rd, Research Triangle Park (Durham), NC 27709.

Fees Early bird: $20 members (PDMA and CED), $30 non-members, $15 students and volunteers. $10 surcharge for walk-in. Check only for walk-in.

More information and registration online at