The Approach
Our industrial design team approaches your product as a combination of art and science.
Life Cycle Vision – the industrial designers are responsible for looking at the product throughout its life through manufacturing, distribution, sales, specification, purchasing, end user and end of life.
Vision Keeping – we see industrial designers as vision keepers, making sure the product stays true to its focus and intent throughout the design, engineering and manufacturing process.
Sketching and Ideation – using hand and digital tools for speed and efficiency
Graphic Design – creating the graphics for labels and presentations.
Philosophy – Solve a single problem in a simple way. If you make a product that is extremely useful in solving that one problem, then you generally have a robust product that works well in a variety of uses and contexts.
Typical Projects
Electronic Enclosures
Outdoor Sporting Goods
LED Lighting
Wearable Electronics
Furniture
Camping Equipment
Firearms Accessories
Archery Accessories
Deliverables
Concept and Ideation Sketches (hand, marker and digital – Adobe Illustrator, Photoshop and InDesign)
3D CAD Models in SolidWorks
Massing Models
Prototypes
Presentations
Brainstorming Session Results
Personalities and Personas Analysis
SWOT Analysis
House of Quality Analysis