Dennis Johnson of Stowaway Speaks Innovation

Dennis Johnson is the man bringing the Stowaway Attic lift to the market (and a Montie Design client).  Here is his company’s creation:

This morning he had a great addition to the standard definition of innovation.  He said:

Innovation is not giving people what they asked for.  It is delighting people with something they never dreamed of.  Dennis Johnson, Stowaway, 2011

Its a great way to think about measuring the effectiveness of your innovation by the results. Never discount the “wonder” factor in your work or design.

Have a great day!